Public Relations
As part of soma’s PR (Public Relations) focus, we project your marketing directives via the appropriate channels. This means we take your message and communicate it in the most clear and convincing manner to industry-related networks and to the communities you wish to reach. If you are a travel agency, for instance, your message will be read, heard, and seen by others in your target and especially folks who take a lot of vacations.
soma also understands that creativity is not just for the creative department. It works hand-in-hand with PR efforts. A consistent voice to your message with easy to understand language can instantly add great impact and validity to your promotion.
Our launches are dynamic promotional events that begin with a personal consultation with you, the business owner. From there we run the gamut, from creating a compelling press release to pitching the media and encouraging them to come out and interview you and take photos. The goal is to have them feature your business on television, radio, the Internet, or in the newspaper. We follow up with you to ensure your satisfaction. These launches are another example of our end-to-end solutions that leave you time to concentrate exclusively on your business.
Your special event campaign should be attracting the eyes of those who are responsible for making your event a success. That includes volunteers, vendors, skilled labor force and the attendees who make everything happen. Information design sets the tone for your celebration and a well-crafted website acts as a community hub, reducing communication overhead through accessibility and organization. Well branded advertising targeted at your audience will attract the culture you're looking for and can assist with generating the buzz you're after.