Logo Design "Parti"
With any logo design, it is important to consider what the design ’parti’ is.
This process is important for the brand identity and supports the iconic and symbolic logo design methods.
(...for more information about iconic logo design)
A ’parti’ is the theme or "look and feel’ aspect of the design concept. The "parti" can be a specific reference to a time period or flavour of design. It is also good to start with some creative ideas and references to assist in the creation of the logo via design ’parti’.
An example logo project that utalized a ’parti’ for creation of the brand identity:
Parti =
There’s mainly 2 styles looking at: The first being the flowing swirls and smooth lines of the statues. The second being the hard lines and straight angles of the architecture.
"Art Deco was a popular international art design movement from 1925 until the 1940s, affecting the decorative arts such as architecture, interior design, and industrial design, as well as the visual arts such as fashion, painting, the graphic arts, and film. At the time, this style was seen as elegant, glamorous, functional, and modern.The movement was a mixture of many different styles and movements of the early 20th century, including Neoclassical, Constructivism, Modernism, Art Nouveau, and Futurism. Its popularity peaked in Europe during the Roaring Twenties and continued strongly in the United States through the 1930s. Although many design movements have political or philosophical roots or intentions, Art Deco was purely decorative"...read more.
This image below of the "oyster bar" best illustrates the flavour and feeling of the logo / art deco style we utalized to proceed with the logo design for a fashion retailer with the first initial of "P" :
Logo Concepts created for a designer’s logo based on the parti chosen:
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