soma solutions for BIA’s. (BIA = Business Improvement Association through membership, represents, supports and encourages business improvement areas to increase their effectiveness and their contribution to the economic, cultural and social well-being of communities in Ontario.)

A dynamic online directory including sub-sites for BIA members (downtown businesses) to utilize (change and edit content) and manage on there own - tools to promote their businesses. Attention was placed on: usability, SEO (search engine optimization), and streamlined management.

Newsletters created from easy to use templates from directly within the website administration console inform users of current events and encourage community involvement. Important information is collected regarding the reach of each campaign so a greater understanding of successful communication and reader interest is understood.

Marketing statistics.

Anonymous and detailed information is available for each individual campaign and is essential for understanding reader interest allowing you to focus on the information that matters most to everyone.

Digital Newsletters (e-news) are essential.

Communicate effectively with your clientele and attract new loyal ones too.  Included in this solution was a complete CRM, PRM and Newsletter engine with mailing lists and campaign history.

Ask us for a complimentary consultation for your BIA Board of Directors by contacting us online.