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Quotes and Practices
| David Ogilvy |
| "Every advertisement should be thought of as a contribution to the complex symbol which is the brand image". - David Ogilvy |
| "Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product." - David Ogilvy |
| "Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine". - David Ogilvy |
| "I hate rules," said David Ogilvy. Nevertheless, David gave us many rules to work by. He explained that they were not so much rules but more "reports on insights" and "hints about human behavior." |
| Leo Burnett |
| Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won’t do very well in advertising. - Leo Burnett |
| I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. - Leo Burnett |
| "If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks". - Leo Burnett |
| "The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ’product’ cannot be turned out on an assembly line." - Leo Burnett |
| Steve Jobs |
| "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs |
| "Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations". - Steve Jobs |
| "Innovation distinguishes between a leader and a follower." - Steve Jobs |
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