Soma
 
 

Downtown BIA

Association: Burlington Downtown Business Association  (BDBA).
 
A dynamic online directory including sub-sites for BDBA members (downtown businesses) to utilize (change and edit content) and manage on there own - tools to promote their businesses. Attention was placed on: usability, SEO (search engine optimization), and streamlined management.


Home Page image of the burlington downtown business association website above.
 
Example of an events page and RSVP sign up above (includes full administration reporting) for members page above as a link from the online e-news (newsletter to the members of downtown burlington business association).
 
Newsletters created from easy to use templates from directly within the website administration console inform users of current events and encourage community involvement. Important information is collected regarding the reach of each campaign so a greater understanding of successful communication and reader interest is understood.
 
BDBA E-News utilizing the somaICE Newsletter Engine example below:
 
 
This console chart shows the general success rate of all newsletter campaigns from your website. Anonymous and detailed information is available for each individual campaign and is essential for understanding reader interest allowing you to focus on the information that matters most to everyone.
 
Digital Newsletters (e-news) are essential!

Communicate effectively with your clientele and attract new loyal ones too.  Included in this solution was a complete CRM, PRM and Newsletter engine with mailing lists and campaign history.









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