A proper identity is extremely important in today’s business environment. There are several elements involved in creating a proper identity:
Naming – In a crowded marketplace and digital media environment, a unique name has never been more important. We use our proven naming process to create a unique name for your company. This name will embody the essence of the company; while we ensure that it is a completely unique word, not found anywhere on the internet. This ensures that the company is easily found and cannot be mistaken. This is referred to as a “neologism”.
Please visit our sister company vibemuse.ca, which specializes in the art of naming. VibeMuse is a collaboration between a language expert and design and marketing expert; who together have perfected and streamlined the naming process.
Logo – In our current digital environment, a proper logo must include a “logo icon”. This is equally as important as the name when creating a recognisable, memorable brand. As with the name, the logo is created to capture the core of the company, the ethos, the spirit, the collective soul. The logo or brand icon, is created through our logo study process. We work to capture the company’s core in a visual, unforgettable form. Our design rules adhere mathematically to the rules of nature, or “divine geometry”. This is the math that is common in every living thing that exists on earth.
The logo is also designed using specific technical rules, mathematical equations, and principals; ensuring that it properly translates from print to web. This ensures that the logo can be implemented anywhere – from a large billboard down to the smallest mobile device. This is essential in today’s world and is often overlooked. A logo must be recognizable and view-able any place, on any device. This is especially important when dealing with different social media platforms. We have no control over the screen that our logo is being viewed on, so it is essential that the logo is scale-able down to the smallest screen.